Award winning brand marketing for Carrs Flour
We helped Carrs reposition their flour as a kitchen essential, reimagining the brand and packaging and building a social campaigning programme to engage new audiences.
The new branding was then used to redesign all aspects of the business and customer touch points from photography and literature, trade and consumer wedsites, vehicle livery, staff uniforms and everything inbetween in order to bring visual and communication coheision. The result is a reinvigorated consumer experience with real store presence.
“ The design and communication development included new branding, photography, signage, artists' impressions and much more. ”
“ We are thrilled with our new pack design. We wanted a design with a real ‘on-shelf’ presence and Nicepond definitely achieved that. Year on year sales are more than 25% up.”
Duncan Monroe, MD, Carr’s Flour
We were delighted to win as we were up against serious competition including a redesign of Westons Old Rosie; new Muller Corners by Coley Porter Bell; Fortnum & Mason Iconic Tea range re-design and Dragon Rouge designs for new yoghurt product Oykos.
We created a social strategy to help reach hundreds of thousands more potential customers. Delivering integrated campains using in-house recipe development and photography, social competitions and even working with renowned celebrity chef Chetna Makan to create video content.
Services | Brand Strategy • Design • Illustration • Brand standards • Packaging • Food styling • Recipe development • Photography • User testing • Web development • Social campaigns • Vehicle Livery • Staff uniform design • Brand toolkit training
We couldn't be more proud to have won the Marketing Design Award for the redesigned packaging as we were up against tough competition. The consumer packaging was only a small part of the project - we redeveloped and rolled out a new brand covering all aspects of the business. The result is a new, cohesive brand toolkit with a clear visual design.
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Is your brand not performing like it used to? We specialise in refreshing brands, revitalising exisiting companies with a focus on delivering results. Talk to us today about how nicepond could help you.