Lakeland asked us to create a packaging concept for their revolutionary new range of heat conducting pans.

Strategy: It was clear from the outset that it was imperative that the new packaging would have to do justice to the modern and innovative nature of the product. Our strategy was to create an eye-catching design that reduced cost for Lakeland and communicated the benefits to the consumer.

Result: The final packaging design ingeniously cut waste as well as shipping and material costs, and reflected the eco credentials of the product. For the larger packs we even incorporated a carry home handle at the apex. The design was very well received by the media, leading to good, high profile PR for Lakeland.

FINALIST in UK PACKAGING AWARDS 2009

Lakeland

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