Lakeland approached us to create a new brand for a good quality starter range of cookware to help it exploit a gap in the market.

Strategy: In order to make the launch of the new brand as successful as possible, we conducted consumer insight generation, the results of which drove the creative and strategic development, including concept and identity development, range design, photography and food styling, merchandising and POS.

Results: The major commercial impact of the project made it one of the most successful launches Lakeland had ever experienced.

Lakeland

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